Hosting a successful webinar is more than just presenting information – it’s about creating an experience that keeps your audience interested and involved. One of the biggest factors in making this happen is choosing the right speaker. A great speaker can turn an ordinary, boring session into something fun, interactive, and memorable, which helps your audience stay engaged and actually remember what they’ve learned.
In this article, we’ll look at how to choose the right sales speaker for your webinar and share top 5 sales speakers who can take your virtual events to the next level.
How to Choose the Right Sales Speaker for Your Webinar
Before you start looking for a speaker, take a step back and try to understand what you're trying to achieve with your webinar. Are you looking to educate your team about new sales techniques? Generate qualified leads for your business? Inspire your sales team to hit their targets? Your goals will directly influence the type of speaker you need.
Think about your audience too. Are they sales professionals looking for advanced strategies, or newer reps who need foundational skills? What sales challenges are they facing right now? Pipeline generation? Closing techniques? Customer retention? The best sales speakers address real problems with practical, proven solutions, so understanding your audience's pain points is essential.
Focus on finding speakers who have deep knowledge and practical experience in your topic area, rather than just choosing someone with a big name or large following.
Where to Find the Best Sales Speakers
SpeakerHub
SpeakerHub is an online marketplace that makes finding the right speaker easy and efficient. You can browse speaker profiles, watch videos of their previous talks, and learn about their background, expertise, preferred audience types, and topics they cover. Each profile also shows their preferred way to be contacted – whether that’s via LinkedIn DM, email, or a calendar booking link – so you can reach out in the way they’re most responsive. This saves you time and ensures your request gets noticed quickly. It’s a user-friendly way to discover, evaluate, and contact speakers without endless searching or generic outreach.
LinkedIn is the world’s largest professional network, so it makes sense to look there when you’re searching for sales speakers. Many speakers share videos of their talks, tips, and posts that show their expertise. You can also see their recommendations and endorsements, which helps you understand if they’re truly good at what they do.
While LinkedIn is great for researching potential speakers, it’s not always the best place to reach out to them directly, especially if you’re short on time.
Here’s why:
- Many top speakers are also creators with thousands of followers and connections, which means their inbox is flooded daily.
- Your message can easily get lost or delayed for weeks because they don’t check all incoming DMs regularly.
- Some speakers don’t manage their LinkedIn themselves, so replies can take even longer.
Unlike LinkedIn, SpeakerHub is built specifically for booking speakers. Here you can:
- View their videos and profiles instantly
- See their preferred contact methods (where they’re most responsive)
- Book them directly without waiting weeks for a reply
Previous Sales Events
Check out the speaker lineups from recent sales conferences and events in your industry. Conference organizers have already done the hard work of vetting sales speakers, so these lists are excellent starting points. Many speakers who present at sales conferences are also available for webinars.
Referrals from Sales Leaders
Ask sales colleagues, industry contacts, and other event organizers for recommendations. Personal referrals often lead to the best matches because they come with real-world feedback about the speaker's performance and their ability to connect with sales audiences.
Top 5 Sales Speakers to Consider
If you're looking for proven sales speakers who can deliver real value to your audience, here are top 5 sales professionals worth considering:
Maxim Poulsen - Head of Growth at Contrast
Maxim brings 6 years of experience working with startups looking for Product Market Fit and trying to make their first $1M. He's a LinkedIn creator with over 50,000 followers, focusing on Growth, Marketing, Automation, and Product-Led Growth (PLG). His startup expertise makes him perfect for sales teams looking to scale and find efficient growth strategies.
Leslie Douglas - VP of Sales & Customer Success at Sell Better
Leslie is an award-winning sales coach, LinkedIn Top Sales Voice, and host of the Sell Better Daily Sales Show. With 15+ years in the game and over 9,900+ reps trained across 19 countries, she's helped more than 80 brands build pipeline and sell with purpose. Leslie's trained teams at Ford, Zoom, Coldwell Banker, and more. She's known for helping sales pros find their voice, ditch the buzzwords, and build authentic client relationships.
Laura Erdem - Sales Director at Dreamdata
Laura is a sales leader with a unique perspective on the intersection of sales and marketing. Her approach to alignment between these critical functions makes her an ideal speaker for organizations looking to optimize their entire revenue engine, not just their sales process.
Ferdinand Goetzen - Founding Partner at The Growth Syndicate
Ferdinand has helped B2B companies across industries scale for over a decade. He was one of the first hires at Growth Tribe, helped build growth courses, and popularized data-driven, experimental growth in Europe. As former CMO of Recruitee and Director of Marketing & Growth at 3D Hubs (both exited for over half a billion €), he brings a unique perspective on scaling sales and marketing together.
James Buckley - Host of The Sell Better Daily Sales Show at Sell Better
James' mission is to walk alongside sales professionals as they develop the skills and best practices needed to find sales success. He hosts the best minds in sales every day and creates content that elevates the sales profession. His daily show format gives him incredible insights into what's working in sales right now, making him an excellent choice for teams wanting the lastest sales strategies that actually work.
Evaluating Potential Sales Speakers
Watch Them in Action
This is non-negotiable when choosing a sales speaker. You need to see potential speakers present before making your decision. Watch how they speak — do they keep the energy up? Can they break down tough sales ideas in a way that's easy to follow? Do they get the audience involved and use real stories or case studies to make their key points stick?
On SpeakerHub, this step is built right into the platform. You can instantly watch recordings of their past talks, so it’s easy to get a real feel for their communication style and sales expertise without wondering what they’ll be like on your webinar.
Check Their Sales Experience and Credibility
Before you book a speaker, make sure they actually have real sales experience. Check their background to see if they’ve worked in sales roles or led successful sales teams. Look for achievements like hitting big targets, training top-performing reps, or working with well-known companies. Also, check their credibility – read reviews, testimonials, and see if they’ve spoken at other events.
Assess Their Communication Style for Sales Audiences
Consider what style will resonate best with your specific sales audience and webinar format. For example, senior sales leaders typically prefer straightforward, insightful presentations rather than high-energy motivational speeches that may feel too generic. You need to match the speaker's natural style to what your webinar audience actually responds to.
Making the Final Decision
Check Availability and Logistics
Once you've identified a few strong candidates, check their availability for your webinar date. Discuss technical requirements, time zones (especially important for global audiences), and any specific needs they might have for their presentation.
Discuss Expectations and Deliverables
Be clear about what you expect from the sales speaker. Will they need to prepare custom content tailored to your audience's specific challenges? Are there particular sales methodologies or key takeaways you want them to address? Do you need them to stay for a Q&A session where they can answer specific sales questions? Clear communication upfront prevents misunderstandings later and ensures your audience gets maximum value.
Consider Your Budget
Speaker fees can vary widely depending on their experience, expertise, and how in-demand they are. It’s important to be clear and upfront about your budget from the start to find a speaker who fits financially without compromising quality. Keep in mind that investing in a skilled, engaging speaker often leads to higher audience participation, better retention, and a more successful event overall — which can deliver a strong return on investment far beyond the initial cost.
Choose the Right Platform for Your Virtual Event
One of the most overlooked decisions is choosing the platform to host your webinar. The platform you choose directly influences how your speaker performs, how engaged your audience is, and what results you generate post-event.
Here’s what to pay attention to when choosing:
1. Ease of use – Your platform should be intuitive for both your team and your guest speaker. Complicated setups, multi-step registrations, or required downloads often reduce attendance and create unnecessary stress for speakers.
2. Audience engagement features – Look for built-in interactive features like polls, Q&A, and chat. These keep your audience engaged and allow your speaker to interact dynamically rather than delivering a static presentation.
3. Reliability and streaming quality – Technical glitches or delays can impact your speaker’s delivery and hurt credibility. Choose a platform with a track record of reliable, high-quality streaming.
4. Integrations with your tech stack – Ensure your webinar tool integrates with your CRM and marketing platforms. This streamlines registrations, follow-ups, and lead nurturing after the webinar.
5. Recording and repurposing capabilities – Your webinar’s value extends beyond the live event. Opt for platforms that allow local recording, editing, and repurposing into social clips, blog posts, or newsletters to maximise ROI.
6. Scalability – Check attendee limits, especially if you plan to grow your events over time. Some platforms restrict capacity or features behind tiered pricing, so you might get an unwelcome surprise when you need to upgrade — hidden costs can add up fast if you’re not careful.
Why Contrast stands out here:
Contrast was designed with all these needs in mind. It offers:
- A simple, no-download setup that makes it easy for guest speakers to join and present confidently.
- Interactive features like dynamic layouts, live polls, and Q&A to keep your audience engaged throughout.
- Automatic local recording and built-in editing tools to quickly repurpose your webinar into multiple content pieces.
- Seamless integrations with tools like HubSpot, making follow-ups and lead nurturing effortless.
Conclusion
At the end of the day, picking the right sales speaker for your webinar comes down to understanding what your audience really needs and finding someone who can deliver that in an engaging way.
Don’t forget, the platform you use matters just as much. Choose a tool that’s easy to use, reliable, and keeps your audience involved from start to finish. When you combine the right speaker with the right platform, you’ll run webinars that not only keep people listening but also drive real results for your team and business.
