On-demand webinars are pre-recorded webinars that are accessible at any time using a registration form.
What is an On-demand Webinar?
An on-demand webinar is a pre-recorded webinar that is available at any time. It can be hosted on a website, blog, or anywhere a link or video can be embedded. Registrations remain open indefinitely for on-demand webinars, making them a great source of ongoing lead generation.
Registering for on-demand webinars follows a similar process to live webinars, except the registrant does not have to wait until a specific date and time to watch the content. After registering, attendees are instantly redirected to watch the webinar. This means more registrants view on-demand webinars than live webinars.
What is Another Word for On-demand Webinars?
Synonyms: evergreen webinar, on-demand webinar, autowebinar, pre-recorded webinar, just-in-time webinar, asynchronous webinar, or interactive video
What is the Difference Between On-demand and Live Webinars?
On-demand webinars are pre-recorded and therefore can be accessed at all times. Live webinars are broadcast in real-time and take place on a specific date and time, therefore they need to be planned in advance. Usually live webinars can only be accessed at their scheduled time, however the best webinar platforms allow you to use the replay as an on-demand webinar.
Despite being less accessible, live webinars are much more engaging for viewers. It's also easier to create interaction during a live presentation. Viewers can ask questions, submit polls, or participate in chat during a live webinar and receive feedback from the presenters in real-time.
What are the Benefits of On-demand Webinars?
On-demand webinars allow you to expand reach and engage with a larger audience. As on-demand webinars are pre-recorded they allow people to access content immediately, regardless of where they are in the world. For corporate employees or professionals who may not have the time to attend a live webinar this can be especially helpful.
On-demand webinars are regarded as evergreen content, meaning they don't lose their relevance. Topics for these webinars will remain relevant, regardless of factors like date or time.
When Should you Use On-demand Webinars?
On-demand webinars are great for top-of-funnel lead generation and qualifying leads. Since on-demand webinars are pre-recorded the content is readily accessible to leads reducing the need to speak with a salesperson.