A practical comparison of the leading webinar platforms, including features, use-cases, and real user ratings.
Introduction
Choosing webinar software is harder than it looks. Many webinar platforms offer similar core features, but they differ in how webinars are designed, delivered, and measured.
Some tools focus on audience engagement and content reuse. Others are built for traditional funnel execution or enterprise-scale programs. As webinars have become a core marketing and content channel, choosing the right platform matters more than ever.
This webinar software comparison covers the best webinar software and webinar tools to help marketing and enterprise teams find the right webinar hosting solution based on real-world use cases and third-party user feedback.
Webinars have become one of the most effective formats in B2B marketing. According to the Content Marketing Institute, 56% of B2B companies use webinars as a content distribution channel, and 51% of B2B marketers rank them among their most effective channels for producing results. The global webinar software market is projected to nearly double by 2031, reaching $9.24 billion (source: Verified Market Research).
Key Takeaways
This guide compares 15 webinar platforms across five categories based on third-party user ratings from G2 and the HubSpot Marketplace, pricing, and real-world use cases.
The best webinar software depends on how your team uses webinars. There is a meaningful difference between engagement-first platforms, traditional marketing webinar tools, enterprise broadcast solutions, and automated webinar software. Each is built for a different use case.
Contrast has the highest combined user ratings of any platform in this guide, with a 4.8 on G2 and a 4.9 on the HubSpot Marketplace, and is built specifically for live, interactive webinars with deep HubSpot integration and built-in AI repurposing.
Contrast offers a free plan with no credit card required, making it the easiest platform in this guide to test before committing.
Two platforms in this guide (ON24 and Goldcast) were acquired by Cvent in Q4 2025, which may affect their product roadmap and long-term positioning
Several platforms in this guide including ON24, Cvent, BigMarker, and Goldcast do not publish pricing and require contacting sales, which makes it harder to evaluate total cost before starting a conversation
How we compared webinar platforms
To keep this comparison practical and useful, we evaluated webinar platforms based on the information teams most often look for when choosing webinar software.
We focused on:
Category (how teams typically use the platform)
Third-party user ratings (G2 and the HubSpot Marketplace)
Pricing model (free, public pricing, or requires discussion with sales)
Strengths and possible limitations (based on product focus and user feedback)
This webinar platform comparison covers 15 of the most widely used webinar tools, from lightweight options for small teams to enterprise-grade solutions built for scale.
Best webinar software at a glance
The table below compares the leading webinar platforms covered in this guide, using the same criteria outlined above.
Platform
Category
Best for
G2
HubSpot
Pricing
Contrast
Engagement-first
Interactive webinars with HubSpot
4.8
4.9
Public
Goldcast
Engagement-first
Branded webinars and events
4.7
Not listed
Sales-led
Sequel
Engagement-first
Embedded webinars on website
4.7
No reviews
Sales-led
ON24
Enterprise
High-volume enterprise webinars
4.3
2.5
Sales-led
Cvent
Enterprise
Hybrid enterprise event programs
4.3
Not listed
Sales-led
GoToWebinar
Enterprise
Traditional enterprise webinars
4.2
3.7
Public
Zoom Webinars
Bundled
Simple, quick-start webinars
4.5
3.4
Public + add-ons
Zoho Webinar
Bundled
Low-cost webinars for Zoho users
4.5
No reviews
Public
Demio
Marketing
Conversion-focused marketing webinars
4.6
3.0
Public
BigMarker
Marketing
Complex webinar and event programs
4.7
Not listed
Sales-led
Livestorm
Marketing
Modern webinars with integrations
4.4
4.0
Public
WebinarGeek
Marketing
Lead-focused webinars
4.5
4.1
Public
WebinarNinja
Marketing
Simple training webinars
3.1
Not listed
Usage-based
eWebinar
Automated
Automated webinars with engagement
4.1
5.0
Public
EverWebinar
Automated
Evergreen webinar funnels
3.9
Not listed
Public
How to read the ratings:
Platforms with reviews show an average rating
Platforms with no reviews are marked as No reviews
Platforms not listed are marked as Not listed
Our top choices for best webinar software
The best webinar software depends on how your team runs webinars today. Below are our top picks based on third-party user ratings, common use cases, and how teams typically choose webinar platforms. These tools are favored by modern marketing teams that prioritize audience engagement, contemporary UX, frequent product updates, and strong post-webinar workflows. They’re designed to evolve with how webinars are used as a content channel today.
Contrast ranking at the top of the G2 webinar software trending chart
1. Best overall webinar software (highest user ratings): Contrast
Best for: Marketing teams running interactive webinars with strong HubSpot integration and post-webinar follow-up.
Why it’s the best overall: Contrast has the highest combined user ratings across G2 and the HubSpot Marketplace among the platforms reviewed in this guide. Teams choose it for its engagement-first formats, modern UX, and post-webinar workflows that turn webinars into a repeatable content channel.
2. Best for simple, quick-to-start webinars: Zoom Webinars
Best for: Teams getting started with webinars or running straightforward sessions that don’t require advanced features.
Why it stands out: Zoom Webinars is widely adopted and easy for audiences to join. It’s often chosen because teams already use Zoom and want minimal setup or change.
3. Best for automated and hands-off webinars: eWebinar
Best for: Teams running on-demand or fully automated webinars without live presenters.
Why it stands out: eWebinar is purpose-built for automated webinar experiences, making it a practical choice for onboarding, education, and support use cases.
Below is a closer look at the leading webinar platforms, grouped by how teams typically use webinar software today.
Category: Modern, engagement-first webinar platforms Chosen by modern marketing teams that prioritize audience engagement, contemporary UX, frequent product updates, and strong post-webinar workflows. These platforms are designed for teams that use webinars as an ongoing content channel, not just one-off events.
Platforms in this category include: Contrast, Goldcast, Sequel
Contrast
0:00
/0:04
Live webinar engagement on Contrast
Best for: Marketing teams running interactive webinars with strong HubSpot integration and post-webinar follow-up.
Pricing: Free trial: Yes (free plan for up to 30 registrants) Starting price: $69 per month Notes: Pricing scales by unique registrants. No seat or license fees
Summary: Contrast is a modern, engagement-first webinar platform designed for teams that treat webinars as an ongoing content channel. It combines interactive formats, deep HubSpot integration, and post-webinar workflows to help teams drive engagement and reuse content without extra tools.
Key strengths:
Engagement-first webinar formats built around live interaction
Deep, native HubSpot integration used by HubSpot’s own teams
Built-in AI workflows for post-webinar follow-up and content repurposing
Possible limitations:
Not designed for large, conference-style virtual events
Might be less suited for teams that only run occasional or one-off webinars
Purpose-built for webinar programs rather than general video meetings
🥇
Named a HubSpot Leading Technology Partner (2026) Contrast was named a Leading Technology Partner in HubSpot’s 2026 Technology Partner Program, reflecting its strong adoption, top marketplace rating, and native integration with HubSpot. Learn more about Contrast’s HubSpot Leading Partner status.
Goldcast
Screenshot of Goldcast homepage
Best for: Marketing teams running branded, experience-led webinars and larger virtual events.
User ratings: G2: ⭐⭐⭐⭐⭐ 4.7 HubSpot Marketplace: Not listed
Pricing: Free trial: No Starting price: Not publicly listed Notes: Enterprise pricing requires contacting sales
Summary: Goldcast is a webinar and virtual events platform designed for branded webinars and larger virtual events. It supports webinars, virtual events, and short-form video content as part of broader marketing programs.
Key strengths:
Strong focus on branding and visual presentation
Supports webinars, virtual events, and short-form content in one platform
Includes dedicated account management for enterprise customers
Possible limitations:
Higher starting cost compared to most webinar-first platforms
Required onboarding packages add upfront expense and complexity
Heavier setup than tools designed for fast, repeatable webinar workflows
Pricing: Free trial: No Starting price: $950 per month Notes: Pricing scales by attendee limits; advanced integrations and customization require higher plans
Summary: Sequel is a webinar platform focused on embedding live webinars directly into a company’s website. It’s designed for teams that want webinars to feel native to their site rather than run through traditional registration and webinar pages.
Key strengths:
Allows webinars to be embedded directly on a website
Different delivery model than traditional registration-based webinar tools
Works well for lightweight, discussion-oriented webinar formats
Possible limitations:
Fewer security and access controls than platforms using traditional registration pages
Limited attendee tracking and email validation compared to registration-first tools
Smaller platform with fewer features than full-scale webinar solutions
Category: Enterprise webinar platforms Chosen for scale and governance in large organizations. These platforms are designed to support complex stakeholder environments, strict requirements, and high-volume webinar programs, often as part of broader enterprise event or marketing infrastructure. This category prioritizes control and consistency over speed and experimentation.
Platforms in this category include: ON24, Cvent, GoToWebinar
ON24
Best for: Large B2B organizations running high-volume webinars that require extensive configuration and reporting.
Pricing: Free trial: No Starting price: Not publicly listed Notes: Enterprise pricing requires contacting sales
Summary: ON24 is a long-standing enterprise webinar platform used by large marketing teams that need deep configuration options and standardized webinar programs at scale.
Key strengths:
Built for large, repeatable webinar programs
Extensive configuration and reporting options
Familiar choice in enterprise marketing stacks
Possible limitations:
Dated user interface and user experience compared to newer platforms
Feature depth can create complexity and steep learning curves
Less flexible for experimentation or fast-moving webinar teams
Note: ON24 was acquired by Cvent in Q4 2025. As a result, product direction, roadmap, and long-term positioning may change as the platforms are integrated.
Cvent
Screenshot of Cvent homepage
Best for: Enterprises that run large in-person events and want to extend them with virtual or hybrid webinar components.
User ratings: G2: ⭐⭐⭐⭐☆ 4.3 HubSpot Marketplace: Not listed
Pricing: Free trial: No Starting price: Not publicly listed Notes: Enterprise pricing requires contacting sales
Summary: Cvent is a well-known enterprise event management platform that has expanded into webinars and virtual events as part of a broader event infrastructure. It’s most commonly used by organizations where webinars support larger in-person or hybrid event programs.
Key strengths:
Strong support for large-scale, complex events
End-to-end event infrastructure covering registration, logistics, and reporting
Well suited for hybrid and in-person-first organizations
Possible limitations:
Webinar workflows are often secondary to core event management features
Heavy platform for teams focused primarily on webinars
Longer setup and onboarding compared to webinar-first tools
Pricing: Free trial: Yes Starting price: $69 per month Notes: Pricing scales by number of organizers and features; costs increase as teams add presenters
Summary: GoToWebinar is a long-running webinar platform focused on reliability and familiarity, often used by organizations that value stability over experimentation.
Key strengths:
Proven, reliable platform with consistent performance
Supports mid-sized webinars with thousands of attendees
Provides detailed analytics for post-webinar reporting
Possible limitations:
Dated interface compared to newer webinar platforms
Key features like recording and video presentation are gated behind higher plans
Costs can increase quickly as more organizers or presenters are added
Category: Bundled and general-purpose webinar platforms Chosen for convenience and familiarity as part of a broader product ecosystem. These platforms are typically used for straightforward webinar needs, especially by teams that value speed, simplicity, and existing tooling over advanced webinar-specific workflows.
Platforms in this category include: Zoom Webinars, Zoho Webinar
Zoom Webinars
Best for: Teams getting started with webinars or running simple, quick-to-launch sessions.
Pricing: Free trial: No Starting price: $128.20 per month Notes: Requires a Zoom Pro license per organizer; pricing increases with attendee limits
Summary: Zoom Webinars is a webinar add-on built on top of Zoom’s core video conferencing platform. It’s commonly chosen by teams that already use Zoom and want a familiar, reliable way to host straightforward webinars with minimal setup.
Key strengths:
Familiar interface that’s easy for both hosts and attendees to use
Reliable video and audio quality at scale
Supports large audiences, including very high attendee limits
Note: Zoom offers two distinct webinar products that are often confused. Zoom Webinars (reviewed above) is the standard add-on built on top of Zoom Meetings. Zoom Webinar Plus is a separate, newer platform with a meaningfully different interface and feature set. For a detailed breakdown of what each product actually delivers and whether Plus is worth the upgrade, see our full comparison of Zoom Webinars vs Zoom Webinar Plus.
Zoho Webinar
Best for: Teams already using the Zoho ecosystem that want a low-cost webinar tool with minimal setup.
Pricing: Free trial: Yes Starting price: €17 per month Notes: Pricing is per organizer and attendee limits; USD pricing is not publicly listed
Summary: Zoho Webinar is a basic webinar tool built as part of the broader Zoho product suite. It’s most commonly used by teams already on Zoho CRM, Zoho Mail, or other Zoho tools that want an inexpensive, tightly integrated option.
Key strengths:
Low entry price for teams already in the Zoho ecosystem
Native integration with Zoho CRM and other Zoho products
Simple setup for straightforward webinars
Possible limitations:
Limited integrations outside the Zoho ecosystem
Basic feature set compared to dedicated webinar platforms
Less flexibility for advanced marketing or engagement workflows
Category: Traditional marketing and lead generation webinar platforms Chosen primarily for registration flows, lead capture, and traditional conversion tracking. These platforms are designed to help marketing teams run repeatable webinar programs and measure results, with engagement supporting the funnel rather than redefining it.
Platforms in this category include: Demio, BigMarker, Livestorm, WebinarGeek, WebinarNinja
Demio
Best for: B2B marketing teams running conversion-focused webinars with simple, repeatable workflows.
Pricing: Free trial: Yes (14-day free trial) Starting price: $45 per month Notes: Pricing scales by attendee limits and number of hosts; some features require higher tiers
Summary: Demio is a marketing-first webinar platform designed around ease of use, registration flows, and lead capture. It’s commonly used for structured webinars tied closely to funnel metrics and campaign reporting.
Key strengths:
Simple setup with repeatable webinar workflows
Strong focus on registration, conversion, and lead tracking
Clean interface that’s easy for marketing teams to operate without technical support
Possible limitations:
Less flexible for complex or event-style webinar programs
Limited customization compared to more enterprise-oriented platforms
CRM integrations and advanced features are gated behind higher-tier plans
Best for: Marketing teams running complex webinar, virtual, and hybrid event programs across multiple formats.
User ratings: G2: ⭐⭐⭐⭐⭐ 4.7 HubSpot Marketplace: Not listed
Pricing: Free trial: No Starting price: Not publicly listed Notes: Pricing varies by features, usage, and contract terms
Summary: BigMarker is a flexible webinar and virtual events platform built to support webinars, series, virtual conferences, and hybrid events. It’s commonly used by teams that need more control and format variety than traditional webinar tools provide.
Key strengths:
Supports webinars, virtual events, and hybrid programs tied to in-person events
Strong customization for registration, branding, and attendee experience
Designed for multi-session programs and more complex event setups
Possible limitations:
More complex to set up and manage than simpler marketing-first platforms
Workflows can feel heavy for teams running basic, repeatable webinars
Pricing and packaging are less transparent than smaller tools
Pricing: Free trial: Yes Starting price: $105 per month (billed annually) Notes: Pricing is based on annual active contacts (unique people who attend or register for at least one event within a given month)
Summary: Livestorm is a browser-based webinar and video meeting platform focused on modern design and ease of use. It’s commonly used for marketing webinars, product demos, and customer-facing sessions that need flexibility without the overhead of larger event platforms.
Key strengths:
Modern, browser-based experience with no downloads required
Integrates seamlessly with popular SaaS tools
Works well for webinars, meetings, and recurring customer sessions
Possible limitations:
Less suited for large-scale or multi-track virtual events
Engagement features are solid but not as deep as newer engagement-first platforms
Pricing can scale quickly as contact limits increase
Pricing: Free trial: Yes Starting price: $81 per month Notes: Pricing scales by attendee limits and presenters; branding, integrations, and advanced features are gated at higher tiers
Summary: WebinarGeek is a webinar platform that supports live, automated, and on-demand webinars with a focus on lead generation and accessibility. It’s commonly used by teams looking for core webinar functionality without the cost or complexity of larger platforms.
Key strengths:
Supports live, automated, and on-demand webinars in one platform
Includes engagement features and customizable registration pages and emails
Competitive pricing compared to many marketing-focused webinar tools
Possible limitations:
Viewer experience is more basic than newer or design-led platforms
Support quality is reported as inconsistent by some users
Advanced customization and integrations require higher-tier plans
Best for: Coaches, educators, and small teams running straightforward training or webinar programs.
User ratings: G2: ⭐⭐⭐☆☆ 3.1 HubSpot Marketplace: Not listed
Pricing: Free trial: Yes (14-day free trial) Starting price: Usage-based pricing Notes: Pricing is based on attendee volume; higher volumes require contacting sales
Summary: WebinarNinja is a webinar platform focused on simplicity and ease of use. It’s commonly used for training, coaching, and small-scale webinar programs where setup speed matters more than advanced analytics or customization.
Key strengths:
Easy-to-use interface that’s approachable for first-time webinar hosts
Supports live and automated webinar formats
Customizable registration pages for basic lead capture
Possible limitations:
Analytics and reporting are limited compared to marketing-focused platforms
Less suited for large-scale or high-growth webinar programs
Feature depth has lagged behind newer webinar tools
Category: Automated and evergreen webinar platforms Chosen for on-demand or fully automated webinar experiences rather than live interaction. These platforms are typically used for onboarding, education, training, or funnel-based programs where webinars need to run without a live presenter.
Platforms in this category include: eWebinar, EverWebinar
eWebinar
Best for: Automated webinars that prioritize engagement over funnel simulation.
Pricing: Free trial: Yes (14-day free trial) Starting price: $99 per month Notes: Pricing tiers increase by number of active webinars and monthly registrations
Summary: eWebinar is an automated webinar platform that turns recorded content into on-demand and scheduled sessions with built-in engagement tools like chat, polls, and quizzes.
Key strengths:
Supports flexible viewing (on-demand, recurring, local time slots)
Offers more interactive elements than most automation-focused platforms (polls, quizzes, CTAs)
Built-in chat allows hosts to respond live or asynchronously via email
Possible limitations:
Automated webinars only. No true live broadcast mode
Chat is text-only
Advanced features like multi-session series may require higher-tier plans
EverWebinar
Best for: Evergreen and automated webinar funnels focused on lead generation and sales.
User ratings: G2: ⭐⭐⭐⭐☆ 3.9 HubSpot Marketplace: Not listed
Pricing: Free trial: Yes (14-day free trial) Starting price: $199 per month Notes: Discounts available for annual and multi-year plans
Summary: EverWebinar is an automated webinar platform designed to run pre-recorded webinars on a fixed schedule. It focuses on simulating live events rather than supporting real-time or on-demand viewing.
Key strengths:
Built specifically for evergreen and scheduled webinar replays
Supports time-based webinar simulations with live-style timing
Commonly used in funnel-driven marketing setups
Possible limitations:
No true live or on-demand webinar mode
Limited engagement compared to more modern automation platforms
Less flexible for teams using webinars as an ongoing content channel
Webinar software FAQs
What is the best webinar software overall?
Based on third-party user ratings across G2 and the HubSpot Marketplace, Contrast is the best overall webinar software. It stands out for its engagement-first formats, modern UX, deep HubSpot integration, and post-webinar workflows that help teams turn webinars into a repeatable content channel rather than one-off events.
What’s the difference between webinar software and virtual event platforms?
Webinar software is designed for recurring sessions like marketing webinars, product demos, and training. Virtual event platforms support larger, more complex programs such as conferences, multi-session events, and hybrid experiences. Most platforms are optimized for one approach, and using the wrong category can add unnecessary complexity.
When does automated webinar software make sense?
Automated webinar platforms are best for on-demand or evergreen use cases where live interaction isn’t required. Teams often use them for onboarding, education, support, or funnel-based programs that need to run without a live presenter.
Do I need a webinar platform or an event platform?
If webinars are a primary content or marketing format, a dedicated webinar platform is usually the better choice. If webinars are secondary to large in-person or hybrid events, an event platform may be a better fit. Choosing the right category matters more than choosing individual features.
How important are integrations when choosing webinar software?
Integrations are critical when webinars are tied to lead tracking, CRM data, or post-webinar follow-up. Teams should evaluate how well a platform connects with their existing marketing and CRM stack to avoid manual work and data gaps after each webinar.
How were the webinar platforms compared in this guide?
The webinar platforms in this guide were compared based on how teams typically use webinar software. Each platform was evaluated by category, third-party user ratings from G2 and the HubSpot Marketplace, pricing model, and documented strengths and limitations. The comparison focuses on real-world use cases rather than feature checklists.
Which webinar platform has the highest user ratings?
Based on combined ratings across G2 and the HubSpot Marketplace, Contrast ranks highest among the platforms reviewed, with a G2 score of 4.8 and a HubSpot Marketplace score of 4.9. Riverside (G2: 4.8), Goldcast (G2: 4.7), Sequel (G2: 4.7), and BigMarker (G2: 4.7) also rate highly.
What is the best webinar platform for HubSpot?
Contrast has the highest HubSpot Marketplace rating of any webinar platform reviewed here (4.9 stars) and is used by HubSpot's own teams. It offers a native integration that syncs webinar engagement data directly into HubSpot workflows, contact timelines, and lead scoring — not just a basic connector. Livestorm (4.0) and WebinarGeek (4.1) are also strong options for HubSpot users.
What is the best free webinar software?
Contrast offers a free plan for up to 30 registrants with no time limit. Livestorm also offers a free plan with similar limits. Zoho Webinar includes a free tier for basic use. Most paid platforms offer a 14-day free trial — Demio, WebinarGeek, eWebinar, and EverWebinar all do. For teams that need more than a trial, see our full guide to the best free webinar software — Contrast's free plan is the strongest starting point with no credit card required.
What is the best webinar software for small businesses?
For small businesses, Demio ($45/month), ClickMeeting ($26/month), and Contrast (free plan available) offer the strongest combination of features and accessible pricing. Zoho Webinar is worth considering for teams already using Zoho CRM. Contrast's free plan is a practical starting point — no credit card needed, and it supports up to 30 registrants per webinar.
Do you need Zoom to run a webinar?
No. Many dedicated webinar platforms offer browser-based access, richer engagement features, and deeper CRM integrations without requiring attendees to download any software. Browser-based alternatives like Contrast and Livestorm are often a better fit for marketing-led webinars, where attendee friction at the join step directly affects attendance rates.
What is the difference between a webinar platform and a virtual event platform?
Webinar platforms are optimized for recurring one-to-many sessions — marketing webinars, product demos, training, and onboarding. Virtual event platforms are built for larger, more complex programs like multi-session conferences, hybrid events, and trade shows. Most platforms are optimized for one category. Using a virtual event platform for a simple marketing webinar typically adds unnecessary complexity and cost.
How to choose the right webinar software or webinar platform
Choosing the right webinar software or online webinar platform starts with understanding how you plan to use webinars, not just which features are available.
Here are a few questions to guide the decision:
Decide whether webinars are a content channel or a funnel tactic Some teams use webinars as a repeatable content engine, focusing on engagement, reuse, and long-term value. Others treat webinars as a campaign tactic tied closely to lead capture and conversion. Platforms are often optimized for one of these approaches.
Consider live vs automated webinars If live interaction and audience participation matter, look for platforms built around engagement and real-time formats. If you want hands-off or on-demand experiences, automated webinar tools are a better fit.
Evaluate engagement and follow-up needs Think about what should happen during the webinar and after it ends. Polls, Q&A, and interaction tools matter for live sessions, while follow-up workflows, repurposing, and integrations matter for turning webinars into ongoing value.
Check integrations with your existing stack Webinar software rarely lives on its own. Make sure the platform fits cleanly into your CRM, marketing automation, and analytics tools, especially if webinars are tied to pipeline or customer education.
Shortlist and test Most teams benefit from testing two or three platforms. Running a real webinar is often the fastest way to understand whether a tool fits your workflow and audience. Once you have chosen a platform, see our step-by-step guide to hosting a webinar for everything you need to run your first session.
A note on Contrast
Contrast is built for teams that treat webinars as an ongoing content and engagement channel. It is one of the best webinar tools available for marketing teams that want engagement-first formats and strong post-webinar workflows. It focuses on live interaction, modern UX, and strong post-webinar follow-up.
Most webinar tools only prioritize broadcast or funnel mechanics. Contrast is designed around participation, reuse, and what happens after the webinar ends.
Its deep HubSpot integration and built-in AI workflows help teams turn each webinar into content that keeps working over time.
Contrast is a strong fit for marketing teams that care about audience experience and consistent execution. Teams looking for fully automated webinars or large virtual conferences may find other platforms in this guide a better fit.
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