How to find your next webinar topic using Claude

Last updated on Jun 23, 2026 by Lusine Sargsyan

Goal

In this guide, you'll learn how to find new webinar topics using Claude without having to re-explain your business, audience, and previously covered content every time you start a new chat.

In this video

00:00Introduction
00:10Create a Claude project
00:35Add project instructions
01:35Testing the project

Step-by-step guide

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Requirements

Claude account (free or paid).
Information about: who you are and what you do, your audience, and webinar topics you have already covered.

Create a new project on Claude

Claude

Go to the left sidebar.
Click Projects.
On the right side, click New Project.
Enter a project name.
Click Create Project.

Add Project Instructions

Project Instructions

Locate the plus (+) button on the right side of the instructions.
Click the button.
Begin entering your instructions.
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Add information about:
- Who you are
- What you do
- Define your audience
- Add all webinar topics you have already covered
- Add instructions describing how you want Claude to assist within the project
Click Save Instructions.

Start a new chat inside the project

Prompting Claude

Enter your prompt (example "Give me five webinar topic ideas for next quarter").
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Important:
- Do not start a chat from the main sidebar.
- Start the chat from within the project.
Submit the prompt.

Common problems and solutions

Responses do not match your tone or brand

Upload additional context files such as webinar outlines, audience surveys, and email newsletters.

Claude is not using project instructions

Make sure the conversation was started from within the project rather than from the main sidebar.