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Mastering Product Demo Webinars: What to Know in 2024

by Maxim Poulsen, updated on Feb 23, 2024

Did you know 69% of consumers say that a product demo best assists them when making a purchase? But there’s a problem. If we’re being honest, like most webinars that are hosted, most product demos are boring. How many times have you found yourself checking your email or doing another task during a product demo?

So, how do you turn your product demo into an event that people love? Enter the product demo webinar. 

What is a Product Demo Webinar?

A product demo webinar lets you show off your product or service in real time, wherever your audience is. Unlike traditional presentations, these webinars allow for interaction through real-time questions, polls, and discussions. This isn't just a presentation; it's an engaging experience that brings your product to life. 

They also allow for a one-to-many approach. Instead of just hosting a 1:1 product demo, a product demo webinar lets you reach dozens, hundreds, or even thousands of potential customers. 

Why Opt for Webinars in Product Demonstrations?

While in-person demonstrations and video presentations both have their time and place, here's why product demo webinars are a great choice:

  1. Enhanced Audience Reach: With webinars, geographical boundaries disappear. You can connect with a global audience.
  2. Interactive Engagement: Unlike passive presentations, webinars allow for rich two-way communication. You can engage with your audience through live Q&A, polls, and real-time chats, making the demo more interactive and personal.
  3. Cost-Effective: Save on the costs associated with physical venues, travel, and the time it takes to host repeated one-on-one product demos. 
  4. Valuable Analytics and Insights: You can check webinar analytics to track attendee engagement and gather feedback. This data is key for better understanding your audience and refining future product demos.
Screenshot of Contrast’s analytics 
Contrast’s built-in analytics show you when people were most engaged

Enhancing Engagement with Webinars:

One of the challenges with traditional product demos is that they can be quite boring. It’s hard to engage your audience when you’re just talking at them. Here's how webinar platforms like Contrast can help you transform product demonstrations into immersive experiences.

  • Interactive Features: Modern webinar platforms like Contrast offer live Q&A sessions, polls, and chat options. These features allow real-time interaction, making your audience part of the conversation. This interaction makes the demo more memorable. It can also provide valuable insights into what your customers need and want.
Animation showing Contrast’s Q&A feature
A live webinar Q&A on Contrast
  • Backstage and Onstage Features: With Contrast's unique backstage area, speakers can prepare and coordinate before going live. This feature enhances the professional quality of your webinar.
Screenshot of Contrast’s backstage area
Contrast’s backstage allows you coordinate with teammates and adjust settings on-the-go
  • Custom Branding: With Contrast, you can customize the entire look of your product demo webinar to match your brand. You can customize the webinar layout, theme, colors, fonts and more to make your brand stand out.
Customization options in Contrast
Just some of Contrast’s custom branding options
  • High-Quality Video: Contrast supports FullHD video quality, ensuring your product looks its best. 

Cost-Effectiveness and Accessibility

One of the biggest perks of product demo webinars is how budget-friendly they are. 

  1. Budget-Friendly: Unlike most webinar platforms, we offer almost all of our features on our free plan
  2. Easy Setup: Hosting a webinar doesn’t have to be time-consuming. With Contrast, you can set up a product demo webinar and customize settings like your registration page and emails in just minutes. 
  3. Reusability of Content: The great thing about product demo webinars is that you can record and repurpose them. Use them on your website, on social media, as training resources, or however else you’d like. This increases the return on your investment. 
Screenshot showing Contrast’s AI-powered content repurposing feature
Contrast’s Repurpose AI Tool Makes it Easy to Reuse Content

Product Demo Webinars Help Break Down Complex Topics

Products, especially in the tech world, can be complicated. Product demo webinars can help break down these complexities.

How? By showing the product in action. It's one thing to read about a feature; it's another to see it work live. This visual demonstration helps the audience grasp the product's benefits. It leads to better understanding and retention.

Building a Connection

Trust is the key in business relationships. Webinars help build this trust. When you host a live product demo webinar, answer questions on the spot, and interact with the audience, you're building that relationship. This interaction adds a human touch that can be missing in other forms of marketing. It allows potential customers to ask questions and get answers in real-time. This can create a lasting impression.

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Product Demo vs Sales Demo: What’s the Difference?

Let’s talk about the technical difference between product demos and sales demos. To be clear, sometimes these terms are used interchangeably, and the definitions below are blurred into one presentation. 

What is a Product Demo?

Imagine you're showing a friend how your new smartphone works. You're excited about the features – the camera, the apps, the sleek design. That's what a product demo is all about. It's a showcase of your product's features and functionalities. You're not pushing for a sale; you're showing what your product can do.

Goals and Focus:

  • Show and Tell: The main goal is to educate your audience about the product.
  • Feature-Focused: It's all about what the product is and what it can do.
  • Educational: You're teaching the audience about the product's capabilities.

What is a Sales Demo?

Now, let's say you're convincing your friend why they should buy that same smartphone. You're focusing on how this phone will make their life better. That's your sales demo. It's more persuasive, aiming to show the value of the product and why it's a great fit for the customer.

Goals and Focus:

  • Persuasion: Here, the goal is to convince the audience to make a purchase.
  • Benefit-Oriented: You focus on how the product can solve the customer's problems.
  • Closing the Deal: The end game is to get a commitment or a sale.

Knowing When to Use Which

So, when should you use a product demo, and when is a sales demo more appropriate? It's all about timing in the sales cycle.

  • Early Stages: If your customer is getting to know your product, go with a product demo. They're still in the learning phase, trying to understand what your product is all about.
  • Ready to Buy: When your customer is familiar with your product and considering a purchase, that's the time for a sales demo. They need that final nudge to make a decision.

Sometimes, the lines between a product demo and a sales demo blur. You might start with a product demo but find that your audience is ready to talk about purchasing. That's when you switch gears to a sales demo. The key is to read your audience and understand their needs.

5 Elements for Effective Product Demo Webinars

Let's talk about making your product demo webinars pop. Here are five must-have elements to turn your webinars from good to great.

1. Crystal Clear Communication

Clarity is king. Your audience doesn't have time to decode complex jargon. They want it straight – what your product does and why it matters.

How to Nail It:

  • Keep It Simple: Use everyday language. If your grandma can get it, you're on the right track.
  • Be Concise: Get to the point. Highlight key features and benefits without going overboard.
  • Storytelling: Create a story around your product. How did it come to be? How does it solve a real-world problem? 

2. Engaging Visuals 

A picture is worth a thousand words, right? In webinars, visuals are your secret weapon. They can explain complex ideas in a snap and keep your audience engaged.

How to Nail It:

  • High-Quality Images and Videos: Use crisp, clear visuals and a webinar platform like Contrast that offers FullHD quality.
  • Charts and Diagrams: Break down complex ideas into easy-to-digest visuals.
  • Live Demos: Show your product in action by sharing your screen or a pre-recorded video.

3. Interactivity

Product demo webinars shouldn't be a one-way street. The magic happens when your audience gets involved.

How to Nail It:

  • Polls and Surveys: Ask for opinions. Get instant feedback.
  • Q&A Sessions: Encourage questions and answer them live. It shows you value your audience's input.
  • Chat Features: Be active in the chat. This makes the webinar feel more like a community event. One way to do this is by having a teammate join the call to handle the chat and other interactive elements. 
Screenshot showing Contrast’s poll features
An interactive webinar segment hosted on Contrast

4. Addressing Common Pain Points

Your product is the hero that solves problems, right? So, focus on those pain points. Show your audience how your product makes their life better.

How to Nail It:

  • Identify Pain Points: Do your homework. Know what troubles your audience.
  • Solution-Oriented Approach: Present your product as the solution. How does it ease pain points?
  • Real-Life Examples: Share stories of how your product has helped others.

5. A Personal Touch: Humanize Your Brand

People connect with people, not faceless brands. Adding a personal touch to your webinars can make your brand more relatable and trustworthy.

How to Nail It:

  • Be Yourself: Let your personality shine through. If you're naturally funny, crack a joke.
  • Behind-the-Scenes Peeks: Share a glimpse of your team or workspace. It makes your brand more human.
  • Customer Testimonials: Include real stories from real users. It adds credibility.

Practical Tips for Your Next Product Demo Webinar


  • Deep Dive into Content: Go beyond just knowing your material. Know your product inside out and anticipate questions. With this level of knowledge, you'll be able to handle queries easily.
  • Practice Delivery: Work on your tone, pace, and body language. Don't forget that how you present is as important as what you present. Record yourself to refine your delivery style.

Check Your Tech

  • Internet Stability: Run a speed test and make sure your connection is reliable. Just in case, have a mobile hotspot ready for backup internet.
  • Software choice: Make sure your webinar platform support recurring webinar, this will make it easy to run your product demos on a given schedule, with a single link, and have access to all the analytics.
  • Audio-Visual Check: Test your microphone and camera for clarity and quality. Good lighting and clear audio help keep viewers engaged.
  • Software Familiarity: Ensure you're comfortable with the webinar platform's essential features. Learn how to share your screen, use interactive elements, and customize the branding of your product demo webinar.


  • Personalized Thank You Notes: If you have the bandwidth, customize your thank you messages to reflect specific points of engagement from attendees. This personal touch can make a big difference.
  • Resource Sharing: Offer additional, tailored resources based on the webinar's discussions. For instance, if a particular feature garnered interest, provide more detailed information or case studies about it.
  • Open up to Queries: Encourage ongoing communication by inviting attendees to reach out with further questions or for discussions. Post-webinar surveys are great for getting feedback from attendees.
Screenshot of Contrast’s customizable email options
You can customize follow-up emails with Contrast


How long should a typical product demo webinar last?

When it comes to the ideal length of a typical product demo webinar, think short and sweet. A good rule of thumb is to aim for 30 to 60 minutes. This timeframe is long enough to cover all the key features and benefits of your product. Remember, attention spans are short. It's about striking that perfect balance.

How can I effectively measure the success of my product demo webinar?

Measuring the success of your product demo webinar involves looking beyond just attendance numbers. Key metrics to consider include audience engagement levels during the webinar, such as the number of questions asked, poll participation rates, and interaction in chat sessions. Additionally, track the conversion rate by monitoring how many attendees move further down your sales funnel, such as signing up for a trial or scheduling a follow-up call.

For more information on measuring success, check out this article: Top 10 Webinar KPIs for Measuring Success

What strategies can I use to promote my product demo webinar to a wider audience?

Effective promotion is key to attracting people to your product demo webinar. Use your existing email lists to send targeted invitations and reminder emails. Leverage social media platforms, your existing website traffic, and possibly even influencers or industry experts. Additionally, consider using paid advertising on platforms where your target audience is most active. 

Wrapping up our guide to product demo webinars

Product demo webinars offer the unique opportunity to break down complex features and connect with your audience. Don't just show off your product. Create an experience that sticks with your audience after the webinar.

This is where webinar software like Contrast comes in. It combines high-quality streaming, interactive tools, and an easy-to-use interface, all for free. 

Make your next product demo webinar a hit with Contrast

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