UserGuiding is a no-code product adoption tool that lets users create in-app walkthroughs, guides, and checklists. The solution makes it possible for teams to onboard, engage, and retain users without needing coding skills to create these in-app experiences.
Joud Ghazal is the Growth and Product Marketing Manager at UserGuiding. She focuses on one main goal: connecting UserGuiding with users and bringing in new customers through different channels.
Her responsibilities include:
User education and product adoption
Running lead generation campaigns across multiple channels
Optimizing the customer journey from awareness to activation
Creating content that turns prospects into power users
Managing webinar strategy and execution
Joud (UserGuiding) and Lusine (Contrast) during the recording of this case study
For Joud, webinars were a promising way to tackle several challenges at once.
Why webinars? Because they could:
Educate users effectively
Generate high-quality leads
Provide content for blogs, social media, and landing pages
Build thought leadership
Engage and nurture existing customers
Show off product value clearly
Reach hundreds of prospects personally and at scale
It made perfect sense. Webinars could be Joud’s go-to strategy for growth, combining education, lead gen, content, and customer success all in one.
But when it came to making it work, she ran into a major roadblock that almost derailed the entire plan.
Userguiding’s Webinar Challenges
UserGuiding was using Zoom webinars for their webinars, but the process was far from smooth.
"Our previous webinar process was completely manual, decentralized, and prone to technical errors," Joud says.
The Core Challenges Behind UserGuiding’s Webinar Struggles
Challenge Area
The Painful Reality
Registration Volume
Maximum 15 people per webinar
Event Frequency
Once every 3 months
Setup Process
Hours of manual, technical work
Platform Integration
No integration with HubSpot
Lead Tracking
Manual exports and imports
Technical Reliability
Constant errors and failures
ROI Visibility
Impossible to measure success
Team Morale
Project kept getting shut down
Zoom didn’t integrate well with their key tools like HubSpot, which made tracking results nearly impossible. Planning and running webinars took so much time and effort that the returns just weren’t there. As Joud puts it, “We always ended up stopping this project because the challenges outweighed the benefits.”
For a growth marketing manager, these numbers weren’t just frustrating; they were a serious threat to the entire strategy.
“Our main goals were simple: increase registrations, widen our reach, and bring in new leads,” Joud says.
The irony was tough to ignore: UserGuiding’s core mission is to simplify complex tools, yet their webinar process was complicated, unreliable, and frustrating for everyone involved.
It was clear – something had to change.
Why UserGuiding Switched to Contrast
Before finding Contrast, UserGuiding explored several popular webinar platforms, including Livestorm, Airmeet, GoToWebinar and Sequel. However, these solutions didn’t quite fit their needs. They were often too expensive, overly complex, and focused on solving different problems than UserGuiding faced.
Joud explains, “We needed a platform that was simple to use and built for growing companies – not a tool designed only for large enterprises with complicated setups and high costs.”
What UserGuiding Actually Needed
Their ideal solution had to offer:
Intuitive interface that marketing teams could actually use
Content repurposing capabilities for maximum value
After a long search, they finally came across Contrast – and everything clicked.
What Contrast Offered
After experiencing the limitations of Zoom, UserGuiding needed a webinar platform that felt modern, powerful, without any hidden fees and easy to manage. Contrast offered them:
Simple, fast setup: Build and brand your entire webinar in minutes – from registration to live stream.
Full brand control: Instead of generic Zoom layouts, Contrast allows UserGuiding to customize every touchpoint – adding logos, colors, fonts, and custom themes that keep their brand front and center.
Built-in interactivity: Host live Q&A, polls, chat, and attention-grabbing widgets – all in a slick, distraction-free interface. Zoom requires separate add-ons or workarounds for this.
Q&A on stage with Contrast
Automatic recordings: Every webinar session on Contrast is automatically recorded, published, and added to a branded webinar channel – helping UserGuiding extend their content’s reach and lifespan.
Seamless content repurposing: Contrast automatically creates branded clips, blog articles, social media posts and newsletters from webinars, saving hours of manual work.
Repurpose AI on Contrast
Native HubSpot integration: Contrast’s deep, two-way sync with HubSpot means every registration, chat, poll response, and attendance detail flows directly into UserGuiding’s CRM – no more messy CSV exports or imports needed as was done before.
Reliable, user-friendly experience: Contrast removes technical headaches for both hosts and attendees – no downloads, plugins, or confusing login steps. Zoom’s setup most of the time caused friction and technical errors for them.
Clear analytics: Contrast provides detailed engagement metrics like attendance rate, viewer drop-off and engagement data, helping UserGuiding measure and optimize webinar performance. Zoom’s analytics are more limited or require additional tools.
Analytics dashboard on Contrast
Contrast wasn’t just a better tool – it was exactly the solution that fit UserGuiding's needs: easy, engaging, efficient, and built for growth.
UserGuiding’s Webinar Transformation: Before & After
Metric
Before Contrast
After Contrast
% Increase
Average Registrations
15 max
150+ average
900%
Event Frequency
Every 3 months
2+ per month
600%
Setup Time
Hours of manual work
20 minutes
94% reduction
Webinar Program
English only
Multiple (Portuguese, Arabic)
Global expansion
Business Impact
Program kept failing
#1 lead generation channel
Complete transformation
"The ease of planning and managing webinars allowed us to shift the whole company's approach when it comes to lead generation and product adoption/activation. It became a complete game changer that now it's our number one channel."
The Game-Changing Features That Made It All Possible
"I like the HubSpot list integration, setting UTMs to understand which channel is working best, and of course, the studio. It's definitely a unique experience that allows us to keep the audience engaged."
HubSpot Integration:
The old way:"Before Contrast, I had to export the list from Zoom and add it manually to HubSpot"
The Contrast way: "At any time, we can create an active list on HubSpot. From registrations, replay viewers and live viewers, thanks to 1-Click lists."
Business impact: Complete marketing automation + perfect lead attribution
UTM Tracking:
UTM tracking on Contrast
As a marketer it's essential that you understand how effective your online campaigns are – and a big part of this is analyzing which ones had an impact.
Finally, Joud could answer this question: "Which marketing channels are driving our highest-quality webinar registrants?"
Result: Data-driven budget allocation and channel optimization
Interactive Studio Experience
"It's definitely a unique experience that allows us to keep the audience engaged."
Most of the time the success of a webinar is directly linked to how engaged the audience members are more than it is to the number of registrants. It directly influences the effectiveness and impact of the webinar.
Engaged participants are more likely to absorb and retain the information presented, making the webinar a valuable educational tool.
Advanced CTAs That Convert
CTAs on Contrast
"The CTAs are a nice addition and we've been using it instead of just adding the link to the chat."
The difference: Professional, trackable calls-to-action vs. generic chat links
The Business Impact
Numbers tell one story. Customer feedback tells the complete picture.
"We had a Live Product Demo in Portuguese 2 weeks ago, and we got feedback from one of our biggest subscribers saying they've watched the video over 10 times because of how valuable and informative it has been for them."
The business impact:"This not only helps us attract new leads but also improves user retention. It positively affects how customers engage with our product through UserGuiding, so we clearly see the ROI."
LinkedIn post from UserGuiding’s CEO on turning one viewer’s 10 replays into a growth strategy.
Content Repurposing That Multiplies Marketing ROI
"We're also able to repurpose the webinar clips on our LinkedIn accounts, adding Live Product Demo webinar on our landing page and sharing it with newcomers has also been very beneficial."
LinkedIn post from UserGuiding's webinar
It’s super easy to repurpose the content – it only takes minutes. One webinar becomes:
Live interactive experience
On-demand landing page asset
Social media content library
Customer education resource
Sales enablement tool
The transformation was complete when webinars evolved from UserGuiding's most frustrating marketing channel to their most profitable one.
Before: Side project that kept getting shut down After: #1 lead generation channel driving company growth
Ready to Transform Your Webinars?
UserGuiding's journey proves that the right webinar platform can turn your biggest marketing frustration into your most powerful growth engine.
Don't spend another quarter struggling with manual webinar processes and disappointing registration numbers.
Ready to join UserGuiding and 500+ other growing SaaS companies transforming their webinar marketing with Contrast? Your 900% growth story starts with one demo.
