HubSpot Marketing Events: From Registration to Reporting
Last updated on Apr 29, 2026 by Luuk De Jonge
Goal
HubSpot users often have to deal with manual CSV files to track event attendance and registration. This makes it difficult to share information with sales teams or use event data in segments, workflows, lead scoring, and reporting. Luckily, there exists a solution from HubSpot: Marketing Events. In this tutorial we'll look at what they are.
In this video
- 00:00What are HubSpot Marketing Events
- 00:22HubSpot Marketing Events use cases
- 00:53Where to find HubSpot Marketing Events
Step-by-step guide
Requirements
A webinar tool (e.g., Contrast webinars) that is compatible with HubSpot marketing events.
HubSpot Marketing Events work on all HubSpot plans
You need a Marketing Hub Professional or Enterprise account to associate Marketing Events to Campaigns.
Review the Event List
HubSpot Marketing Events
View the list of all events.
Check the high-level data provided in the list view
Access Detailed Event Information
Marketing Event Information
Click into a specific event from the list.
Review the detailed breakdown of participants:
- Total number of registrants
- Attendees
- No-shows
Review event metadata:
- Status (e.g., done or upcoming)
- Description
- Organizer
- Event Type
- Date and URL
Utilize Event Data in HubSpot Tools
In other tutorials we'll look at how you can use HubsSpot Marketing Events:
- Segments and Reporting: Use the CRM object data to build segments or generate reports.
- Workflows: Use event properties (like the organizer or event type) to trigger or inform workflows.
- Lead Scoring: Incorporate attendance data into lead scoring models.
- Campaigns: Group the marketing event with related landing pages and promotion emails in HubSpot Campaigns to track what is driving registrants.
Common problems and solutions
My events are not appearing in the HubSpot Events list.
Not all platforms work with HubSpot marketing events. Check your tool's documentation to ensure it is integrated and compatible with this specific HubSpot feature.
What webinar platforms integrate with HubSpot Marketing Events?
Please be sure to check your webinar platform's help articles to understand whether they integrate with Marketing Events. If you're looking for a webinar platform that integrated with HubSpot, you should check out Contrast. It's the top rated webinar platform on the HubSpot Marketplace and also used by HubSpot.
What can I actually do with event data in HubSpot?
Quite a lot. You can use event attendance data in contact segments, workflows, lead scoring, and reports — meaning you can, for example, automatically follow up with no-shows or fast-track attendees through your pipeline.
Why should I use this instead of importing a CSV after each event?
Because it keeps everything in one place. Your sales team can see event history directly on the contact record, without waiting for you to upload a file — which means faster follow-up and fewer things falling through the cracks.
Want to go deeper? This guide covers Marketing events all in one place with step-by-step examples.
