How to create HubSpot Marketing Events manually
Last updated on Apr 29, 2026 by Luuk De Jonge
Goal
It can happen that Marketing Events are not automatically created by your webinar or event platform, or there is an in-person event that needs to be tracked manually in HubSpot. In this guide we'll look at how you can create one manually.
In this video
- 00:00Why create a HubSpot Marketing Event manually
- 00:36How to create a Marketing Event manually
- 01:44View your event
Step-by-step guide
Requirements
HubSpot Marketing Events work on all HubSpot plans
You need a Marketing Hub Professional or Enterprise account to associate Marketing Events to Campaigns.
Open the Creation Form
Marketing Event Creation
Click the black button in the top right corner labeled
Create Marketing event.
Fill in the Event Details
Marketing Event Information
Complete the form with the following information:
- Name: Enter the name of the event (e.g., "my offline event").
- Description: (Optional) Enter a description of what the event is. This can be left empty if you want.
- Type: Select the type of event (e.g., offline event).
- Start Date and Time: Select the date and time the event begins.
- End Date and Time: Select the date and time the event ends.
- Organizer: Enter the name of the organizer (e.g., Contrast, or your own name).
Create the Event
Creating a Marketing Event
Click the
Createbutton. You will be taken to the marketing event object, which functions like a CRM object where you can attach notes and tasks, or use it in campaigns, landing pages, and promotion emails. Discover how in other guides.
Common problems and solutions
Why would I manually create a Marketing Event instead of using an integration?
If your webinar or event tool doesn't have a native HubSpot integration, manually creating an event lets you still get all the CRM benefits — tracking attendance, using data in workflows, and giving your sales team visibility — you'll just need to add registrants and attendees yourself.
How do I add registrants and attendees to a manually created event?
After creating the event, you can add contacts individually by searching for them inside the event record. You'll set each contact's status as registered, attended, or no-show.
Can I still use manually created events in workflows and segments?
Yes. Once contacts are associated with the event and have a status assigned, that data works exactly the same as any other Marketing Event — you can filter segments, trigger workflows, and include it in lead scoring.
Is there a faster way to add a large list of attendees manually?
If you have a big list, the most practical option is to import contacts via HubSpot's standard contact import and then use a workflow or list to associate them with the event. It's a few more steps, but beats adding people one by one.
What webinar platforms integrate with HubSpot Marketing Events?
Please be sure to check your webinar platform's help articles to understand whether they integrate with Marketing Events. If you're looking for a webinar platform that integrated with HubSpot, you should check out Contrast. It's the top rated webinar platform on the HubSpot Marketplace and also used by HubSpot.
Want to go deeper? This guide covers Marketing events all in one place with step-by-step examples.
