How to Create HubSpot Lists/Segments Based on Marketing Events
Last updated on Apr 29, 2026 by Luuk De Jonge
Goal
In this tutorial, you will learn how to create segments and lists in HubSpot based on HubSpot Marketing Events data. We walk through the step-by-step process of navigating to CRM Segments to build contact-based lists using event filters for people who registered and attended your event.
In this video
- 00:00Create HubSpot Lists/Segments from a Marketing Event
- 00:26Create a new Segment
- 00:40Use the HubSpot Marketing Events filter
- 01:55Add Registrants to HubSpot Segment
- 02:40Add only Registrants from a specific event
- 03:15Active vs. Static Segments in HubSpot
Step-by-step guide
Requirements
HubSpot Marketing Events are available on all plans, including the free one
HubSpot Segments are available on all plans, including the free one
To use Contrast 1-Click Lists you need a free Contrast account
Navigate to Segments
HubSpot Dashboard
Go into HubSpot.
Navigate to
CRMand thenSegments(also known as lists).
Create a new segment
Segment Creation
Click on
Create a new segment.Select
Contactsas the segment type.Click
Next.
Apply Event Filters
Segment Marketing Event Filter
Click
Add a filterClick on
EventsSearch for and select
Marketing events
Set your event criteria
Marketing Event Criteria
Choose the type of interaction: "Registered", "Attended", or "No Show"
Optional: filter by "Attendance duration" (if supported by your webinar platform).
Set Frequency and Specificity (Optional)
Frequency Filter
Set the frequency if needed (e.g., people who have registered for at least 3 events).
To target a specific event, add a filter for Event Name or Join URL.
Give list a name and preview it
Naming Segments
Enter a name for your list (e.g., "People who registered to three events").
Review the preview to see the contact count and specific individuals.
Click
Next
Select list type
Active vs Static segments
Choose
Activeif you want the segment to update automatically as new people meet the criteria.Choose
Staticif you want a one-time "photo" of the segment that never updates.
Finish creating your list
Saving Segments
Optionally add the list to a marketing campaign.
Click
Process and Segmentto create the list.
Bonus: One-Click Creation via Contrast
Contrast One-click lists
Go into Contrast webinars to your registrations
Create your list in a single button click
Select the type of list you want to create
Here are the different list options:
- Registrations
- Live viewers
- No shows
- Replay viewers
- All viewers
- CTA clicks
- Poll answers
- Q&A messages
The list will automatically be created and synced with HubSpot.
Common problems and solutions
Why would I create a list based on a marketing event?
So you can follow up with the right people after an event — send a thank-you email to attendees, a "sorry we missed you" to no-shows, or a nurture sequence to everyone who registered. Lists let you segment by what people actually did at your event.
Should I use an active list or a static list?
It depends on what you need. Active lists update automatically as contacts meet or no longer meet your criteria, useful for ongoing follow-up workflows. Static lists are a fixed snapshot that doesn't change unless you manually edit it, making them better for one-time email blasts or a defined group like event attendees.
What can I do with these lists once created?
Once your list is ready, you can send nurturing emails to contacts via workflows, using list membership as the enrollment trigger. You can also use them for ads audiences, reports, or one-off email campaigns.
What HubSpot plan do I need?
Lists based on marketing events work on all HubSpot plans. Associating those events with campaigns for reporting requires Marketing Hub Professional or Enterprise.
What webinar platforms integrate with HubSpot Marketing Events?
Please be sure to check your webinar platform's help articles to understand whether they integrate with Marketing Events. If you're looking for a webinar platform that integrated with HubSpot, you should check out Contrast. It's the top rated webinar platform on the HubSpot Marketplace and also used by HubSpot.
Want to go deeper? This guide covers Marketing events all in one place with step-by-step examples.
