Webinar Analytics

Learn how to use HubSpot Marketing Events for webinar tracking, reporting, and automation. Includes a full walkthrough and setup tips.

Learn how to optimize webinar replays for engagement and lead generation. Turn every recording into an evergreen content asset that converts.

Why do people register for webinars — and when? Data from 1M+ registrants reveals the timing, messaging, and UX decisions that drive more sign-ups.

How do your webinars compare? Explore 2026 benchmarks for attendance, engagement, and what keeps audiences watching.

Discover key social media metrics every event manager should track to boost engagement, measure success, and improve future events.

Use our free webinar ROI calculator to measure the return on investment of your webinars. Learn how to track the costs and value gained from your webinars.

60 webinar statistics for 2026 from 1M+ registrants and 524 B2B marketers. Covers registration, attendance, benchmarks, and lead generation.

Discover the top free video analytics tools of 2026 for content marketers. Measure how engaging your videos are and improve your strategy with these tools.

Maximize your webinar's impact with key strategies to boost conversion rates at each funnel stage. Elevate registrations, attendance, and leads effectively.

Discover 15 proven tips on how to increase webinar attendance, drive engagement and boost your ROI.

What are Webinar Metrics, which metrics to track, how to measure them and maximize ROI? Read this article to learn more about this key topic.

25 webinar CTA examples for registration, live sessions, and demos. Improve conversions with clear, high-performing calls to action.

Unlock the potential of your events with our guide to webinar analytics. Learn tips to optimize your webinars and get access to our free webinar analytics tool.

These 10 KPIs will help you evaluate the overall success of your webinars and identify areas for improvement to maximize return on investment.

Until recently it was only possible to open a Picture-in-Picture window with HTML video element inside. However, in the past few months Google Chrome recently added the Document Picture-in-Picture API which enables the support of any arbitrary HTML content within the Picture-in-Picture window. This opened the possibility to create innovative interactions and improve workflows such as screen recording. In this article, we will explore how to leverage the Document Picture-in-Picture API along wit

If you’re reading this article, you’re probably looking to integrate your Contrast data into HubSpot, or learn how to make the most out of it. In this article, we’ll cover both. Including use cases that will help you improve your webinar strategy. Want to learn more about HubSpot and how to make it work for your webinars? Check out our HubSpot Academy for easy-to-follow guides and tips. For a broader look at how Contrast's HubSpot integration compares to other webinar platforms, see our guide